Hope I'm a) in the right forum and b) can get some advice.
I'm looking at ordering a brand new Wrangler X. I've looked online at invoices (kbb.com and jeepwarehouse.com) and I've come up with some figures I think are fair. My question is your thoughts, I know the dealer keeps ~ 700 in hold back (the car dealers call it the half-back, as in always bet on the half back). I'm not interested in digging into that, but my question is how much over/under invoice should I shoot for? Here's my rig as configured:
Trade in 1998 SE 4cyl 60,000 softtop - kbb list 5200-5900, dealer offers 5300, I think this is fair
New jeep (Invoice Pricing)
Base X - 17, 076
Jeep Green - 132
Automatic - 726
24S - 2094
Infinity+sub - 348
Floor Mats - 26
Side Steps - 348
Destination Charge - 660
That totals to $21,410 invoice for the vehicle itself. Should I shoot for this, or expect more/less? This particular dealer doesn't sell many jeeps, so I'm not anticipating a situation where the demand is high and driving up any pricing. I guess I just need a little advice on negotiating, Jeep warehouses price on this setup is $22,231.
Current Jeep, I think it's kinda neat: