Many of these options are completely unnecessary. Roll mitigation, hill start assist, leather wrapped interior parts etc. are parts that get away from what the Wrangler was intended to be. Roll mitigation is for people that can't handle driving. Hill start assist is for people that have problems driving vehicles with a manual transmission. Leather is purely a luxury item.
By making it better at what it does? Under your logic, airbags and seatbelts are for 'people who can't drive' too, but nobody would ever seriously suggest making those optional extras nowadays.
Leather is a completely optional extra. It's not even available on the Sport unless you go for the dealer-installed Mopar leather seats.
There aren't any 'extra electronics' besides power windows and locks (Unless you consider a radio and speakers 'extra'). Granted, I'd like to see manual locks and windows an option again, but I'm in the minority.
That said, it's actually more expensive to take parts off, because then the line has to be modified for interference. Factories don't just sit around with a million of every part next to the installer station any more, it's all Just In Time assembly, meaning that the parts arrive at the factory within hours of being installed. To change a line to allow for a missed part, or to modify the paint shop to install bedliner instead of carpet, would cost millions-a 'stripper' Wrangler would cost more than the regular Sport.
Leather is an option. Designing a whole different soft top without the Sunrider would, in the end, save you maybe $100 off the price of a vehicle. Redesigning the line and designing the parts for manual windows and locks and dropping sound systems wouldn't save a dollar. Wrangler has a Dana 44 rear standard now, and a HP Dana 30 front-the JK's stock axles will handle up to 35"s already, and if you go for 37"s, you're both in a vast minority and probably building the axle anyways.
You know what the people who are actually
buying Wranglers want? Everyday utility. The Unlimited is entirely responsible for the Wrangler's current colossal sales success. If you watch the sales charts, there have been 4 major sales jumps in recent memory-2003, where the LJ and the new TJ interior came out, 2007, where the 4-door Unlimited was introduced, 2011, where the new JK interior was introduced, and 2012, where the interior was refined and the Pentastar engine installed.
Would be nice if a lot of vehicles were stripped down to bring the cost down. Then you can add stuff as you see fit.
See above. Using modern assembly line practices, stripping down a vehicle doesn't save any money.