Originally Posted by Marauder_Pilot
Actually, adjusted for inflation, the Wrangler is the same price as ever. I crunched the numbers a few months back. An early-2000s Sahara had the same MSRP as a brand new one adjusted for inflation. (Rounded, the new one was actually slightly, albeit not statistically significant, cheaper-and waaaaaay better equipped than an old one)
I will say that while I don't find 20k cheap by any stretch of the imagination. My 12 Sport is a heck of a lot of vehicle for that money now days. (Granted it was a sale and it's sticker price was 24k) Still, is there even another auto brand that offers a capable 4x4 that can actually handle some off road use in that ballpark? Most of the lower end crossovers while they may be equipped with 4x4 or AWD aren't really suitable for use off road or even in the more extreme road conditions. It's ridiculous that prices are what they are because of the monetary system, but the fact that a Wrangler is a very capable vehicle for the price of a mid-size sedan from another manufacturer is a good thing, imo.
Honestly, in their price range now that the Ranger has been put on hiatus I think Jeep would be remiss to not visit what made the original Willys pick up so successful and go the next step with this JK8 dalliance. They could easily put out a REAL small pick up based off the JK platform the way the old pick ups used much of the CJs skeleton.
An actual pick up (cab and box) on a JKU frame I think would sell very well if, unlike with this kit, they kept the price directly inline with it's Wrangler counterpart. Keep the dash and interior options and material the same. Use the same frame, same trim levels, same basically everything. Use the JK's front end styling and just make a cab tub out of it. Then design a retro looking box that bolts onto the back.
Seems like a moneymaker with the Ranger gone. Especially considering that the Asian trucks, even the small ones, have been rising in price steadily. The newly designed Ranger is likely to cost quite a bit for the first couple of years until the "new" factor fades and they lower the price. Killing the resale value of all the people who just "had to have it".
Jmo, of course.