Does that put in the luxury class? Agreed, crazy.
Considering the average transaction price of a new car in the USA is slightly over $30,000, not even close.
Wranglers are getting pricier with inflation.
In 2000, a TJ Sahara retailed for about $21,000 + options. Inflation would make that about $27,000 today. Coincidentally, the price of a base JK SWB Sahara is about $27,000 on Jeep.com.
And, for that extra $7000, completely disregarding that the actual value of the money is the same, you get a nicer interior, more powerful engine and an actual decent speaker system.
Congratulations: Anybody who thinks they're jacking up the price for giggles is officially old
Yeah, you can get it to $38,000 (exactly, actually), if you [i]give it literally every single option available. That's with chrome packages, power options, body-coloured hard top, the whole pile. Any Jeep you'd actually want to wheel and not just pose around in is considerably less.