I wouldn't be popular. id tell CA to stuff it, and go with minimum standard that the rest of the country agrees on. And I'd move production to a place like Tennessee, so the cost of the vehicles could be lowered and more money would go to the guys on the line building the things, not to dues. A wrangler that costs $40,000 is ridiculous.
I would give the custom shop more input into the lineup. I would push for turbo diesels in all models. Even at a loss... and really market the gas savings. It would benefit the lineup and eventually the country as a whole.