i say why not keep all the chrysler , dodge and jeep nameplates. the 300/charger/challenger also serves a niche market.(like jeep) and the minivans indeed are the nicest in the industry! chryslers never put out big numbers, so why not just strip these brands of the poorly thought out crap (sebring, caliber, crossfire, compass, patriot)
and make 3 brands like hummer, with only 2 (soon to be 3 and eventually four) vehicles in the line up.
but vehicles that give the brands core demographics exactly what they ask for!
chrysler, gutsy entry level luxury
dodge, fast, big american
jeep, stout, capable, fun... convertibles
forget about a repetitive lineup of unnessecary vehicles for each brand. just make the vehicles that are at the core of the brand. that hold thier value better becasue they're produced in lower quantities for specific purposes!
they cant all be taurus!
...and isnt renault chevy?
Unlimiteds look like hummers, like mustangs look like camaros.