Text from Allpar
"At Jeep, Grand Cherokee leads. Compass and Patriot are having new exteriors for 2010, Wrangler will “retain its rightful spot as the icon for this legendary brand.” Exterior styling will be modified and a dramatic new interior will be put in; a new powertrain will go in for 2011. 2011 is Jeep’s 70th anniversary and special editions will be made for each model. In 2013 Patriot, Compass, and Liberty will be replaced by vehicles “developed from Fiat platforms” which we are promised will still have the Jeep DNA — small SUV, C-size SUV, Liberty replacement.
Jeep is aiming to double its global sales from 2008 numbers, and its leader, Mike Manley, wants to take it “back to its rightful place of being the global SUV brand.” Jeep was apparently the largest SUV brand in the world through 1990 and today is #6 in the world. Their largest group of owners is “Dreamers,” time constrained by family and work, but wanting authentic gear for the time they’ll be able to “do more and dream less.” The new campaign is “i live. i ride. i am. Jeep.” (e.e. cummings joke goes here.) The plan is to re-establish the brand with a new look, feel, and attitude; renew the customer-brand connection with lifestyle engagement; and deliver a clear call to sales action.
Wrangler remains the anchor of the Jeep brand and will be refreshed in both 2010 and its 70th anniversary, 2011. There will be new derivatives and special models based on the Wrangler.
Jeep Liberty will move to a Fiat platform in 2013.
Diesels should be available on all the Jeeps in the US since they are all sold in Europe where vehicles generally must have diesel options. Whether they sell in the US is another question.
Core Jeep customers were truck-based, wanting capability and 4WD. Expanded SUV customers want unibody vehicles, fuel efficient, with on-road dynamics. The shift from truck to car based SUVs is growing. All Jeeps must have certain aspects; volume models have specific attributes in addition. (These attributes include the grille, short overhang, trapezoid wheel-arches, functional interior, open-air concepts, visibility, durable materails, handling in bad weather, advanced four wheel drive, towing capacity, and a variety of specific off-road capabilities.)"
Red 03 TJ sport l OME lift l ARB's front & rear l 4.11 gears l 32X11.50" MTR's l Nth Degree Tummy Tucker l SYE & CV l Nth Degree Dana 44 slider l Nth Degree Oil Pan Skid l JKS adjustable front track bar l KC slimlights l Rock Rails l IPF H4 headlights l Dynamat