"Chrysler may be forced to sell its Jeep" - Page 7

AMCSportTruck · 01-10-2010, 05:05 PM

It would be nice to see a Modern Full sized Jeep of some kind again, 1/2ton SUV and 3/4ton pick up truck . . .
a Jeep J-250 or Jeep J-2500 ? something to that effect. . .

would be a nice start.

Mike

Comanche_ · 01-10-2010, 07:18 PM

Quote:

Originally Posted by Unlimited04

speculation or not, the Nissan/Dodge partnership will vastly improve car engines, and will improve Nissan's appeal with more power and tonage options, including the diesel. In 2011, gas prices will be too high to drive a HEMI V8, and maybe too expensive to drive anything with 19mpg. Clean diesel hybrids and fuel cells are the future....

If gas goes up that much, that fast, kiss the USA's econemy goodbye. We couldent afford 4.50 a gallon before, we cant again, expecialy when the econemy is burning to the ground as it stands.

Jeep wont build a truck, because dodge makes them, and it's a bad idea to take sales away from one of your own companys, by selling the same product with a different name.

**Marauder_Pilot** · 01-10-2010, 08:06 PM

Quote:

Originally Posted by Comanche

Jeep wont build a truck, because dodge makes them, and it's a bad idea to take sales away from one of your own companys, by selling the same product with a different name.

Correction: Building a Jeep full-size truck is a bad idea, because it will cannibalize Ram sales.

For example, if the Gladiators/J-Series trucks followed the same evolutionary path as all other full-size pickups, you'd have some fairly generic full-size pickups that would compete in the exact same market as the Ram. Maybe they'd come with solid axels and some extra off-road ability in all sizes, kind of like a miniature Power Wagon setup, but, essentially, Rams with 7-slot grilles. However, then there'd be millions and millions wasted in extra tooling, promotion, infrastructure, R&D and so forth required to build and sell them, which would, in turn, bring down the profit margins at Ram as well-a lose-lose situation all-around.

HOWEVER, if Jeep could build a pickup that takes advantage of exiting production infrastructure and doesn't compete directly with Ram, then you'd have something-and the Gladiator concept does that.

Here's what would you'd need to offer a new pickup in the market:
-Small or Midsize-Full-size pickup buyers are the most loyal consumers in the industry-commercial buyers who buy large fleets of them generally have an infrastructure canted towards one brand, and, unless they have an epic failure with that brand, they're not going to change. Same is true for private buyers-people buy a full-size truck because they owned the earlier version and it worked well, or they grew up with that version and so forth. If you take a look at the sales history of the 3 main full-size lines, they've held virtually the same market share forever. The Ram grew a fair amount when redesigned in 1993, and all lost a little when the Titan and Tundra came out, but it hasn't changed much, ever.

Midsize trucks, however, do not have as much loyalty. Midsize truck buyers are either very practical, who will shop around for the truck that best suits them as opposed to simply buying what they've always owned. In addition, the market is very flexible-buying trends change from truck to truck very rapidly.

-Off-road oriented-Currently, only two truly dedicated off-road trucks exist on the market today: The Ford SVT Raptor and Ram Power Wagon. Both are also HUGE. Being that we're talking about a Jeep truck here, it's a no-brainer in this department to boot.

-Crew Cab/Extended Cab-Outside of fleet sales (Which, granted, are large), single-cab trucks are on the way out. Extended Cab option is a minimum.

-Diesel-Nobody offers a small diesel pickup in North America, but the demand is there. Mahindra plans to capitalize on this with the TR-20 and TR-40, but Jeep, being a MUCH better known brand with one of the strongest and most dedicated followings in the industry, could both take a large segment of that market and attract plenty of people who'd never even consider a Mahindra.

Matt_G · 01-10-2010, 08:45 PM

hmmmm.......i've heard recently that dodge is going to make RAM a seperate name all on it's own. (similar to jeep) and i've also heard rumors that land rover is going to discontinue there defender series in a couple years due to specs they can't meet. questions is, what are these specs and will jeeps be able to make it? if we did have to sell out i think it become a sub division under honda or maybe a euro company. either way, i don't care. my CJ will always be a Jeep CJ and unless they do something radical i won't buy anything that doesn't say jeep on it.

**DocJake** · 01-10-2010, 10:48 PM

Remember.. whatever happens to Jeep won't happen to your Jeep.

AMCSportTruck · 01-10-2010, 10:59 PM

This is true they can't take "your" jeep away. . .

i think had the Jeep J-truck's continued to progressed i think it would have replaced the Ram ultimately, it was already slightly more popular to Chrysler ditch it rather quickly, them the Comanche got ditched because it WAS pulling Dakota sales down . . . . .

Yes if they introduced something like the gladiator/Brute truck i think it would sell fine. . .

Mike

**Marauder_Pilot** · 01-11-2010, 09:43 AM

Quote:

Originally Posted by Matt_G

hmmmm.......i've heard recently that dodge is going to make RAM a seperate name all on it's own. (similar to jeep) and i've also heard rumors that land rover is going to discontinue there defender series in a couple years due to specs they can't meet. questions is, what are these specs and will jeeps be able to make it? if we did have to sell out i think it become a sub division under honda or maybe a euro company. either way, i don't care. my CJ will always be a Jeep CJ and unless they do something radical i won't buy anything that doesn't say jeep on it.

Ram has already been split off.

The Defender is going out because of crash test and pedestrian safety regulation. The JK has already been designed to meet these future regulations, so it's not going anywhere.

Jeep is Chrysler's most valuable asset and the key to their global strategy. Jeep isn't going anywhere.

AMCSportTruck · 01-11-2010, 10:16 AM

I don't think Chrysler is going to sell Jeep, they paid dearly to buy it in the first place.

Even so,

Jeep has rolled off of how many assembly lines ?

Still surviving I believe jeeps going to be just fine !

Its losing less them most !

Mike

AMCSportTruck · 01-11-2010, 10:24 AM

I don't think Chrysler is going to sell Jeep, they paid dearly to buy it in the first place.

Even so,

Jeep has rolled off of how many assembly lines ?

Still surviving I believe jeeps going to be just fine !

Its losing less them most !

Mike

AMCSportTruck · 01-11-2010, 10:30 AM

why did this post show up 2 times ?

Edit;
How did the progression of jeep go ?

Willy's Ford Kaiser AMC Chrysler ?

Mike

**DocJake** · 01-11-2010, 12:57 PM

Don't forget Mitsubishi, DelaHaye, and Hotchkiss' Jeeps. I wonder how much revenue Jeep made selling licenses to produce these vehicles.. Mitsu sold 200K of them.

Mitsubish Wrangler and 1987 Turbo Wrangler:

AMCSportTruck · 01-11-2010, 02:33 PM

Ooops i forgot all about those, Jeep i feel is going to be fine, it's more then likely the best off vehicular company . . .

whats AM-general doing ? or Oshkosh ? an other Mil-spec providers doing ?

Mike

XJ2Timer · 01-11-2010, 03:59 PM

Quote:

Originally Posted by Marauder_Pilot

Correction: Building a Jeep full-size truck is a bad idea, because it will cannibalize Ram sales.

For example, if the Gladiators/J-Series trucks followed the same evolutionary path as all other full-size pickups, you'd have some fairly generic full-size pickups that would compete in the exact same market as the Ram. Maybe they'd come with solid axels and some extra off-road ability in all sizes, kind of like a miniature Power Wagon setup, but, essentially, Rams with 7-slot grilles. However, then there'd be millions and millions wasted in extra tooling, promotion, infrastructure, R&D and so forth required to build and sell them, which would, in turn, bring down the profit margins at Ram as well-a lose-lose situation all-around.

From Allpar:
Board Message

Read the posts by Bob on page 10. Money has already been spent on the now discontinued Sterling pickup. Put a new front end on it and you have a Jeep full size pickup. He explains in detail the differences between what Sterling offered and what Dodge Ram offers.

AMCSportTruck · 01-11-2010, 04:51 PM

Don't rebadge the same sheet steal and call it a new truck, build a completely different truck and call it a new truck. . .

ill give the link a look at . . . link don't work gotta be a member . . .

I'm sure thedesigners at Chrysler could easily come up with a "new truck" with out a rebadge version of what they already offer. . .

Mike

**_Kevin** · 01-19-2010, 03:20 PM

Quote:

Originally Posted by Comanche

Jeep wont build a truck, because dodge makes them, and it's a bad idea to take sales away from one of your own companys, by selling the same product with a different name.

There's some truth to this, as well as what seems to be a misconception. The MJ was axed because it competed with the Dakota. However, you've got GMC and Chevy making identical trucks, the F150 and Mk LT were identical trucks with different graphics/interior, and Ford, Lincoln, and Mercury all produce rebadged vehicles. (Explorer/Mariner, Expedition/Mountaineer/Navigator, Crown Vic/Marquee/Town Car)

Jeep though shouldn't be about rebadging. It should be about making a purpose built vehicle with a 7 slot grill, part time 4wd, solid axles, and the ruggedness, durability, and go-anywhere-ness that only a Jeep can offer. Work with AEV on a production Brute, or go ahead and smash a WK and MJ together and see what's left, but dear god don't sell us Dodge and tell us it's a Jeep.