Well, since I retired as head of customer service for a Chrysler competitor I have a pretty good idea what a global business model looks like. What's at play here is the core of the Jeep brand, which IS NOT badge-engineered Fiats barely capable of crossing a muddy parking lot. Fiat screws with the core elements of the brand at their own peril. Chinese Buicks are one thing, Fiats posing as Jeeps are another.
Jeeps: Where my 401(k) went to die!