I don't see the Commander starting at $60k. Topping out, maybe, but not starting. The most expensive Overland Summit you can build is MSRP'd at around 51k. The Durango starts at around $2k more than the GC Laredo, and given that a loaded Citadel is roughly $50k, I think you'll see the most expensive Grand Wagoneer MSRP'ing in the $55-60k range, unless they come out with some new features over the GC (fancy turbo v8, fancy transmission, etc.) which could push it up into the $65k range.
I think that Jeep is seeing with the failure of the WK2 SRT8 that there's a price barrier for Jeeps nowdays, and that they simply can't sell vehicles for over $60k. Are they good vehicles? Sure. But in this economy, a person that can afford a $60k vehicle can also likely afford some nice stuff from MB, BMW, Audi, Lexus, Land Rover, etc. and it's going to be tough to sell them a Jeep.
If Jeep really wants people to take notice, I think they could do it with a world beating GW priced under $65k as loaded as it gets. Things like having cooled rear seats, a slick handsfree power liftgate (like the new Ford Escape has), surround view parking cameras, etc. could help build a product that could not only stand against the higher end competition, but also best them in some areas. Indeed a big part of the reason I bought my Overland is it simply bested the competition, I looked at AWD RX350s before deciding on the Jeep and the Jeep was pound for pound better equipped than the Lexus, blew the LR4 out of the water in features, and really the only vehicle that could come close in terms of features was the Merc GL and BMW X5. An X5 would have been great, but I'd have wanted a diesel or turbo engine, and those were hugely expensive, and still lacked some features of the Jeep.
I think Jeep can do it again with the GW, I just don't think it will be the same as the original in demographics and success.