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Unread 02-11-2011, 01:12 PM   #1
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2012 Mopar 500

Coming Soon!

2011 Detroit:
What seems like something that should’ve debuted at the SEMA instead of the Detroit Auto Show, Chrysler revealed the customized Fiat 500 – tricked out by Mopar.

2012 Fiat 500 by Mopar

The Fiat 500 also caught my eye with numerous modifications including door-sill guards with 500 logo, roof/hood decals feature a double-blue stripe, katzkin leather interior, black with blue accents, carbon fiber-style hand brake, carbon fiber-style shift knob with leather boot, snowboard carrier, chromed exhaust tip, mirror covers, fuel door grille surround and much more.

2011_detroit_mopar_200_fiat_500_images_001.jpg   2011_detroit_mopar_200_fiat_500_images_005.jpg  
thumb160x_chrysler-jeep-dodge-fiat.jpg

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Unread 02-12-2011, 11:08 AM   #2
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Fiat is now marketing a 4X4 version of this vehicle.
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Unread 02-12-2011, 11:38 AM   #3
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Yes, fitat wants to get the mini cooper buyers
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Unread 04-18-2011, 07:02 PM   #4
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Quote:
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Yes, fitat wants to get the mini cooper buyers
THAT's a laugh! I can tell you, MINI is not worried about the Fiat 500 being competition. That's like saying that a Crown Vic is a threat to BMW 7-series' sales because they are around the same size. They are in a totally separate class.
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Unread 04-19-2011, 02:03 AM   #5
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I would rather see a chrysler panda than a 500.
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Unread 07-29-2011, 11:07 AM   #6
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I can't believe Chrysler can ignore a market of buyers who want real 4 wheel drive vehicles, yet must think that there's some huge market of 15 year old snowboarders with enough money to buy a brand new car.
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Unread 07-29-2011, 12:42 PM   #7
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Absolutely! since fiat owns 54% of chrysler, they are pushing the 500 for that segment of the market.


To me, Jeep is represents 4wd, Mopar is synonomous with muscle cars..... but the fiat mopar 500 is a bit to much!
This is the platform for the mini 4x4. The accessories are a bit expensive.

2012-fiat-500_100357829_m.jpg

Owners of the Fiat 500 and new 500 Cabrio will be able to dress up their cars in quite a number of different ways, 150 different ways in fact, thanks to a number of accessories unveiled today by Chrysler’s official aftermarket division Mopar.

The pint-sized Fiat is one of the most accessorized vehicles in Europe and the Italian automaker would like to bring that trend here. From a $21 locking gas cap to a $1,400 body kit, Fiat will offer more than 150 accessories through Mopar for the 500.

Some of the more affordable items include the aforementioned locking gas cap, as well as custom key covers from $48, seat covers from $159 and body-side molding inserts from $99.

At the other end of the spectrum you have the Uconnect Web router, which will set you back $399 and requires a subscription fee, removable roof racks, also for $399, and roof and hood graphics costing up to $534.

Check out the top 15 Mopar accessories for the Fiat 500 in the gallery below and pop into your local dealer to order them.
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Unread 07-29-2011, 06:36 PM   #8
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Mopar should make a snowboard mount that doubles as a huge rear spoiler, that way you have an excuse to haul a snowboard around all year and look edgy.
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Unread 07-29-2011, 07:21 PM   #9
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Quote:
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I can't believe Chrysler can ignore a market of buyers who want real 4 wheel drive vehicles, yet must think that there's some huge market of 15 year old snowboarders with enough money to buy a brand new car.
Assuming you've set the Wrangler as the baseline for 'real' 4WDs, than one could argue they're the only people catering to that market.

If you want the Cherokee to come back or the Wrangler to fall back to YJ and TJ appointment levels, you're going to be disappointed for a long time.

Plus, the 500 is pretty damn cheap. A nice one can be had easily under $20,000. That's attainable for anybody who's got a job above minimum wage.
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Unread 07-29-2011, 07:30 PM   #10
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I said nothing bad about any Jeeps ever made. I'm just saying, there's an obvious demand for 4wd vehicles in North America.. The Raptor is hot stuff, Rubicons sell well, Wranglers sell well, off road packages and low range on SUVs sell well. Chrysler owns the Jeep name and could and should rule the 4x4 world, globally. Instead Fiat owns all of the interest and the result is cars made for 15 year olds.

And how do you buy a $20,000 car on minimum wage?
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Unread 07-29-2011, 07:49 PM   #11
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A wage above minimum, I said.

And, no, novel and cool off-road oriented SUVs sell well. The Wrangler and Raptor sell well because they're really, really cool.

Counterpoint, the new Grand Cherokee and Durango are up, saleswise, exponentially over the last versions, which were technically as good or better off-road. Same for the Ford Explorer. Conversely, all the other remaining traditional off-road oriented SUVs, like the Liberty, Toyota 4Runner and FJ Cruiser, Nissan X-Terra and others have been in steady declines.

The next-closest traditional (4WD, BOF) SUV behind the Wrangler is the Tahoe. The only traditional SUVs earning their keeps right now are the Wrangler and the Tahoe/Yukon/Suburban/Yukon XL. Ford's BOF SUVs are all dropping off, every new version released recently has sold better than the previous, offr-road oriented versions.

There's a reason that most SUVs are now unibody. It's because the 95% of consumers that buy SUVs realize that they'll never take it anywhere worse than a gravel road, and stopped buying vehicles built first for off-road performance.
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Unread 07-29-2011, 08:06 PM   #12
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I am against Fiat "re-inventing" the Jeep. I am for the fiat 500.

I am for fiat "bailing out" chrysler from financial ruin, but should keep Jeep a Jeep, because 70 years of building Jeeps is no easy feat
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Unread 07-29-2011, 08:17 PM   #13
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And novel, to-the-point 4wd is what I'm talking about. If Fiat designed a bad-*** unibody, decent on gas, yet reliable and capable 4x4 or AWD vehicle I wouldn't say anything. But when you have Subaru and others making not only reliable and good on gas awd cars, but fast and fun awd cars... why try to pretend a 500 in America (even with it's Lego set of Mopar accessories) is going to capture an entire market?

Unless they build a rally version and film Ken Block doing burnouts in it, then sell a Mopar Ken Block super wing and exhaust kit.. I don't see how they plan on making much money on these in North America.
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Unread 07-29-2011, 09:19 PM   #14
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The 500 doesn't even come close to the same market as the Impeza. It's about half the size, half the price, doesn't come in AWD, is only sold in dense urban areas, is marketed towards people living in said areas...about the only thing it has in common with the Impreza is that it appeals to younger people and is tuned more for driving dynamics than pure fuel efficiency.

The 500 is built to go up against small city cars-the Mini Cooper in particular, but also things like the Toyota Yaris, Honda Fit, Scion iQ, Smart FourTwo, ect.

Plus, all these accessories are things like chrome bits, cargo sorting, leather seats, stuff like that. None of it is really performance-oriented.
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Unread 07-30-2011, 03:11 AM   #15
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So you really think these would sell well in North America?
They will be up against the Mini, Yaris, and Fit.. which all at least look more like a "normal" car to Americans. I just don't see it's niche here. Especially a goofy Mopar striped version.
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